Among Australian players it seems that poker is still the number one favourite despite massive growth in the online sports betting market. In fact, according to data recently revealed by IBIS World, this year poker is expected to account for more than 60% of total player spending.
Online Poker
There are now numerous reputable gaming destinations for Australian players to head to in order to safely and enjoyably play online poker and partake in online poker tournaments. This has encouraged the continued popularity of poker and its status as the main sector in Australia's gaming industry which in 2012 is expected to be worth a whopping $22.5 billion.
This figures means that on average each Australian will spend $1,265 on online gambling activities.
Catching Up
It has also been discovered that sports betting is the fastest growing sector in the gambling industry and is somewhat surprisingly still head of horse racing, slot machines, and even the lotteries. This in part could be attributed to the wider use of smartphones and the ability to now place a bet regardless of where you are or what you may be doing at the time of a match, race or event. Additionally, there has also been a considerable increase in marketing that targets sporting events and sports fans.