Bet365 Applies for Australian Licence

The British bookmaker, bet365, is looking to expand its horizons and is reportedly applying for a gaming licence in Australia.

This means that as of today, August 22, all Australian players will not be able enjoy any bet365 gaming products. Additionally, any funds held by Australian players in bet365 gaming accounts will be automatically transferred to the sports account where they will be able to withdraw or use it to place sports bets.

According to a bet365 spokesperson, not until the application has been submitted and the regulatory authorities have had the opportunity to consider it, is it in a position to comment further. However, if bet365 is given the green light by Australia, it will begin operating as early has November this year.

Such a development would further stiffen the competition in the egaming market in Australia as it would join the likes of Paddy Power and Betfair.

The gaming operator is applying for a licence in the Northern Territory. This will also be a historical moment for bet365 as it will be its first sports betting licence outside of the UK where it has a strong foothold over the market.