Sports Betting Sponsors of the NRL

Published February 18, 2009

Sports Betting Sponsors of the NRL

Wests Tigers signs with Betfair, the Gold Coast Titans reach an agreement with Ezybet.

The Brisbane Broncos have become the latest NRL club to sign a sponsorship deal with an online bookmaker, coming to an agreement with Sportingbet Australia.

Unlike other NRL franchises that have signed recently with bookmakers, the Broncos have announced their arrangement with Sportingbet is a straight sponsorship agreement.

"There has been some conjecture over this type of sponsorship and it is a sensitive area," Brisbane CEO Bruno Cullen said. "But we have kept this deal very simple.

"This is a straight sponsorship agreement between two businesses. There is no revenue sharing."

The announcement was the second by an NRL club in a matter of days, following the signing of partnership worth hundreds of thousands of dollars between West Tigers and Betfair.

The deal allows Betfair to market its product through on-ground advertising, online opportunities and other initiatives.

The Gold Coast Titans are set to earn a percentage of betting revenue after coming to an agreement with Ezybet, while several other clubs, including Newcastle, Cronulla and reigning premiers Manly, have their own deals with betting agencies.

See also

Brisbane Broncos Add New Jersey Sponsor


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