Brisbane Broncos Add New Jersey SponsorPublished February 9, 2010
Sportingbet upgrades their level of support to the official shirt sponsor.
The Brisbane Broncos have just announced that they will be adding Sportingbet Australia, a leading betting company, to their list of jersey sponsors for the upcoming National Rugby League 2010 season.
The Broncos, one of the country's most popular NRL teams, and Sportingbet enjoyed a solid relationship last season but this new deal significantly up-grades Sportingbet's level of support for the club.
The Broncos chief executive Bruno Cullen reported that he is "very pleased that Sportingbet have given our club a ringing endorsement by upgrading last year's signage deal to a fully-fledged jersey sponsorship."
Thanks to the agreement, Sportingbet will be the first wagering agency to be on an NRL jersey. The Sportingbet logo will be positioned on the lower back of the Broncos jersey. The Broncos are also introducing a newly home jumper for this season courtesy of Nike.